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Customer Privacy Policy

This privacy notice tells you what to expect us to do with your personal information.

Contact details

Telephone: +44 07453808029

Email: info@prosportdigital.com

What information we collect and why

We collect or use the following information to provide and improve products and services for clients:

  • Names and contact details

  • Occupation

  • Usage data (including information about how you interact with and use our website, products and services)

  • Information relating to compliments or complaints

  • Website user information

We collect or use the following personal information for information updates or marketing purposes:

  • Names and contact details

  • Profile information

  • Marketing preferences

  • Website and app user journey information

We collect or use the following personal information for dealing with queries, complaints or claims:

  • Names and contact details

  • Account information

  • Purchase or service history

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

    • We rely on legitimate interests as the lawful basis for processing personal information (such as name, email address, and message content) submitted through the Contact Us form on our website. Pro Sport Digital provides website design and digital marketing services specifically for private sports coaches. The Contact Us form is the primary route through which prospective and existing clients — coaches looking to grow their coaching business — can reach us to ask about our services, request a quote, or discuss a potential project. This processing is a legitimate interest because: - We cannot respond to an enquiry, answer a question, or discuss a project without the contact details the individual chooses to provide. - The individual initiates contact themselves, voluntarily submitting their information for the specific and obvious purpose of receiving a reply — the processing is entirely within what they would reasonably expect when using a "Contact Us" form. - We collect only the minimum information necessary to respond effectively (typically name, email address, and their message), and this is used solely to correspond about their enquiry. - We do not use this information for any unrelated purpose, such as adding the individual to a marketing list, without separately obtaining their consent. - The processing carries minimal risk: no special category data is collected, the volume of data involved is small, and it is retained only for as long as needed to handle the enquiry and any resulting client relationship. Weighing these factors, the benefit of allowing coaches to easily reach us — and access services that support and grow their coaching business — clearly outweighs the low, expected risk to their privacy. No individual\'s fundamental rights or interests are overridden by this processing.

    • Where an individual ticks the checkbox on our Contact Us form to opt in, we process their name and email address to send them marketing communications about our website design and digital marketing services for sports coaches. Our lawful basis for this processing is consent.

      • This checkbox is unticked by default, and submitting an enquiry does not automatically enrol someone in marketing communications — it requires a separate, active choice. Individuals can withdraw their consent at any time, either by clicking the unsubscribe link included in every marketing email or by contacting us directly, and we will stop processing their data for this purpose without affecting the service of any enquiry they've made.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for information updates or marketing purposes are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

  • Recognised legitimate interests - our pre-approved purpose for collecting or using personal information for information updates or marketing purposes:

 

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

  • Recognised legitimate interests - our pre-approved purpose for collecting or using personal information for dealing with queries, complaints or claims:

Where we get personal information from

Directly from you 

How long we keep information

We keep personal information only for as long as necessary for the purpose it was collected, in line with our obligations under UK GDPR and other applicable law.

Type of data

How long we keep it

Why

Contact form enquiries that don't lead to a client relationship

12 months from the date of last contact

Gives a reasonable window to follow up, after which the enquiry is no longer relevant

Marketing mailing list (opted in via checkbox)

Until you unsubscribe, or 24 months of no engagement, whichever comes first

Keeps our marketing list relevant and respects your right to withdraw consent at any time

Client contracts, project briefs, design files, and related correspondence

Duration of the working relationship, plus 6 years after it ends

Matches the standard limitation period for contract-related claims in the UK, in case a dispute arises after the relationship ends

Invoices and financial records

6 years from the end of the relevant tax year

Required for compliance with HMRC record-keeping obligations

Website analytics data (e.g. Google Analytics)

Up to 14 months

Matches the retention period configured in our analytics tool

Hosting and website security logs

Retained by our website platform (Wix) in line with their own retention policy

This data is processed on our behalf by our hosting provider

Records of marketing consent (date/time an individual opted in)

3 years after consent is withdrawn or the mailing list contact is deleted

Allows us to demonstrate valid consent was given, if ever required to do so

Once a retention period expires, we securely delete or anonymise the data. We review these periods periodically to make sure they remain appropriate and no longer than necessary.

For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: info@prosportdigital.com

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

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